Promote IP awareness and education through panels, including by expanding Committee members’ knowledge to be able to provide basic and concrete tips, useable information and best practices to the EAS community about IP fundamentals and resources available to the community.

Promote ecosystem collaboration by including students and young professionals from the EAS community in the Committee’s work, with a commitment to lifting up their voices to reach broader audiences, including through new means and new messages that resonate with their peers.

Promote IP Access and Engagement by collaborating with USIPA State Alliances, including by supporting their efforts to grow EAS community membership and programming as well as to collaborate on awareness-raising panels, social media, strategic partnerships and other initiatives.

Develop EAS Committee expertise in the wide ranging, complex and rapidly evolving world of intellectual property and sports, including with respect to rights of publicity and name-image-and-likeness, both in the courts and in Congress, but also in the real world, in the lives of athletes and their families as well as colleges, universities and beyond. 

Develop and establish three strategic partnerships for the Committee with organizations, academic institutions, government agencies, and other entities in the EAS community. which include joint participation in an event, social media collaboration, and other forms of cooperation, so as to leverage expertise and other resources.

Develop and sustain awareness raising initiatives through communications engagement, including social media, webinars, the website, live streaming of panel and other events, and other creative content that reflects and respects the EAS community.  Provide EAS Committee members with opportunist to showcase key IP topics to their peers.